Break the Golden Rule When Rewarding Your EmployeesSmall Business Marketing resources
|
||||||||||||
|
||||||||||||
Small Business Marketing Article
Break the Golden Rule When Rewarding Your StaffIt appears so very simple, don't you think? "Do unto others as you would have them do unto you." The Golden Rule feels so universal that it should be a fix for all relationships. Simply handle everybody the way you would prefer to be taken care of and all will run smoothly, yes?Just a second... It seems that something is off... Would your business' twenty-something big shot salesman hope for the exact same benefits out of their job that your forty year old office clerk wants? Is your technical staff aiming for similar opportunities and reimbursement as your secretary? Indeed, their needs and wants are very different, but quite a few business owners use a one-size fits all method when appreciating their key employees. After a big contract is finished, all staff receives the same thing, whether it's breakfast or a gas card. Giving an identical reward to the whole team is what's right, isn't it? But is it actually fair for the best people? Hold On to Your Top Staff Too few managers realize that the Pareto theory applied to their employees means that 20% of their employees deliver 80% of your entire company's bottom-line. Further, just about every management book recounts studies which compare the productivity of the best people to the least skilled (yet still effective) people. The spread between the extremes have been reported as much as 100 to 1. The nearest these ratios ever seem to get to one another is at best 4:1. But how much more does this extraordinary difference in value wind up costing? Assuming that your annual cost for the company's least skilled staff member is $30,000, what does it cost for your best staff? Since a fair bit of the costs for staff are fixed, they don't go up in relation to base salary. For the purposes of this examination, let's use some worst-case numbers, $60k. Assuming that your $30k employee generates $30k of value (otherwise they'd be reallocated, right?). If your best employee is a measly four times as productive as the worst, they deliver far more value for how much more they cost. If you invests in more classes for your least valuable members, costs instantly go up, but without any promise that productivity will similarly go up. Also consider what part of your salary is factored into the "cost" of this moderately competent employee? Probably none. Management costs are usually invisible, factored away as overhead. It certainly feels like you're being productive - trying your hardest to bring along the strugglers, hoping that they eventually rise above their shortcomings. Consider how much of your time is spent with either of these employees:
Indeed your best performers are worth weight in good. As such, it's incredibly important for every small business owner to keep their winners, as this group of your greatest embodies the bulk of your team's value. Their familiarity with your unique processes combined with their skills and ability to get the job done in a pinch makes them practically invaluable. Now, what's the best way to show appreciation for your best people? What should you do to prove to those top performers that they're wanted, and boost the likelihood that they'll be there for you when you need them again? What's the best plan to keep your superstars? Coat their palms with silver. If your $30k employee puts in 70-hour weeks during the final push of a key effort, most exclusively cash rewards would come in at a rate less than minimum wage. Simply reconsider this choice. This can be extremely insulting, seen, instead, as a paltry offering to pay them off and ease your guilty conscience. Regardless, after the taxman gets his chunk, the net impact of this money can end up being a lot less than it costs to give it out. Send them to extra training. Some folks might be happy to be rewarded with a chance to take training in a new city expenses to the company. They may even try to spend a few days before or after, out of their own pocket, just to cash in on this opportunity to rest up. Be careful though, this could be mistaken by your high achiever that you found their performance less than desirable. They might wrongly believe that they have to have further classes to be worthy of the eventual reward that lies waiting. If your staffer is sensitive, they could be worried that their effort they went through was a warning sign to you that they were struggling along. Proposing a training incentive in this situation could be interpreted that their challenge was obvious, and now you are taking remedial action. Promote them. Though the attraction of a striking title or tangible gains associated with a promotion may inspire some, more and more workers have come to realize the dangers of the Peter Principle. They fear that their world will shift drastically should they become team lead. Your superstar staff probably like what they're doing right now. That's why they're so darned good at it. Before thinking about a promotional reward, be sure that the new position actually leverages the talents and skills exhibited by these high achievers, or you may end up losing them. If you think it's best to take this chance, make sure your hotshot realizes that they can get their old job again if it doesn't work out with the newly promoted position. Offer additional vacation time. Everyone likes time off, right? Unfortunately, if you offer this bonus to a very dedicated worker who is so wholly committed to their career that they don't have many friends of work, they may not know how to handle this spare time. Do unto others as they would have done unto them. You can see that there are quite a few mechanisms to reward your most valuable. It's dangerously simplistic to offer all of your workers the same reward. It's especially easy to offer them something you'd like yourself. These examples take us to a fundamental concept: communication. In a nutshell, ask your best what they really want. What is it that will allow them to actually feel appreciated? The life that leads someone to be a talented account rep is very different than the life of a great administrative assistant. You may be stunned by the replies you get back. In reality, your employees may be amazed, as well, to discover that you are really giving them a voice to determine the award for their efforts.
The results can differ significantly for each individual, depending upon their long-term ambitions, how their needs are currently being met within Maslow's Needs Hierarchy, and the current stressors in their life. Don't make the mistake of assuming that the answer you get today will remain the same throughout your top performer's career. In the end, as opposed to attempting to reward your people the way you would prefer to be rewarded, break The Golden Rule, and invest your time actually appreciating their needs and wants. By involving them in choices that affect their lives so directly, you might inadvertently benefit from the Hawthorne Effect, and inspire your worker by showing you care. You will likely learn that you've developed a workplace that makes your high achievers more contented than they've ever been. Consequently, they will find a way to push themselves to new levels of productivity, realizing that their hard work will bring about rewards that are actually important to them. You may even earn their respect and loyalty for a lifetime. Break the Golden Rule When Rewarding Your Staff - Del.icio.us Staff Motivation Tip: Break the Golden Rule - Del.icio.us Staff Motivation Tip: Break the Golden Rule - Del.icio.us Who Else Wants Motivated Employees? - Del.icio.us Retain and Motivate Top Employees - Think Outside the Box - Del.icio.us Who Else Wants to Retain and Motivate their Top Employees? - Del.icio.us Team Motivation Technique: Break the Golden Rule - Del.icio.us Who Else Wants to Motivate and Retain their Top Performers? - Del.icio.us Who Else Wants to Motivate and Retain their Best Employees? - Del.icio.us Who Else Wants to Motivate and Retain their Star Employees? - Del.icio.us Break the Golden Rule to Motivate your Star Performers - Del.icio.us Entrepreneurs: Retain Your Employees, Break the Golden Rule - Del.icio.us Break the Golden Rule When Rewarding Your Employees - Del.icio.us Workplace Motivation Technique: Break the Golden Rule - Del.icio.us Who Else Wants to Retain and Motivate their Best Employees? - Del.icio.us Who Else Wants to Motivate and Retain their Star Employees? - Del.icio.us Who Else Wants Motivated Employees? - Del.icio.us Break the Golden Rule When Rewarding Your Employees - Del.icio.us Who Else Wants Motivated Employees? - Del.icio.us Small Business Owners: Retain & Motivate Your Superstars, Break the Golden Rule - Del.icio.us Small Business Owners: Retain Your Employees, Break the Golden Rule - Del.icio.us Break the Golden Rule to Motivate your Best Employees - Del.icio.us Employee Motivation Tip: Break the Golden Rule - Del.icio.us Who Else Wants to Motivate and Retain their Star Performers? - Del.icio.us Break the Golden Rule to Motivate and Retain your Best Employees - Del.icio.us Break the Golden Rule When Rewarding Your Staff - Del.icio.us Workplace Motivation Technique: Break the Golden Rule - Del.icio.us Break the Golden Rule When Rewarding Your Employees - Del.icio.us |
||||||||||||
| Contact us at Marketing-Small-Business.info . | ||||||||||||